2025

Template system

Visual edition

Lattice

Lattice

Lattice

A component-driven Figma toolkit that turns one creative choice into a complete ebook and paid-social campaign.

A component-driven Figma toolkit that turns one creative choice into a complete ebook and paid-social campaign.

A component-driven Figma toolkit that turns one creative choice into a complete ebook and paid-social campaign.

Built for speed without sacrificing brand quality: themes, accessible palettes, artwork tiles, campaign templates, and documentation—all in one self-serve system.

Built for speed without sacrificing brand quality: themes, accessible palettes, artwork tiles, campaign templates, and documentation—all in one self-serve system.

Lattice artwork grid combining cover themes and color palettes

THE OUTCOME

Marketing could launch full campaign suites independently—while design focused on higher-impact work.

Marketing could launch full campaign suites independently—while design focused on higher-impact work.

Marketing could launch full campaign suites independently—while design focused on higher-impact work.

76%

faster production

Less time to produce a complete ebook cover and ad set.

12

self-serve campaigns

Campaigns launched by marketing using the toolkit.

3

core templates

One ebook cover plus two paid-social formats.

01 / CONTEXT

A steady publishing cadence had become a production bottleneck.

A steady publishing cadence had become a production bottleneck.

Lattice publishes a continuous stream of ebooks and guides for HR and People teams. Every new asset required bespoke cover and ad design, slowing launches and making visual consistency harder to maintain.

01

Slow to launch

Every campaign started with a new round of cover and ad production.

02

Hard to govern

Color, typography, and composition drifted across assets and channels.

03

Difficult to vary

Non-designers lacked a safe way to create on-brand alternatives for testing.

02 / THE SYSTEM

A simple equation keeps every campaign distinct—and unmistakably Lattice.

A simple equation keeps every campaign distinct—and unmistakably Lattice.

A simple equation keeps every campaign distinct—and unmistakably Lattice.

1

Choose a theme

Six abstract families: Succeed, Lead, Navigate, Grow, Empower, and Support.

2

Choose a palette

Predefined color families and tuned tints maintain contrast and accessibility.

3

Generate the suite

The artwork flows into an ebook cover and two paid-social formats.

03 / COMPLETE VISUAL STORY

The toolkit is best understood by seeing the whole production system.

The toolkit is best understood by seeing the whole production system.

The toolkit is best understood by seeing the whole production system.

From component explorations and template anatomy to final covers, ad guidance, and working documentation—this version keeps the visual artifacts in the foreground.

From component explorations and template anatomy to final covers, ad guidance, and working documentation—this version keeps the visual artifacts in the foreground.

Detailed working file and campaign template view

Working-file detail and template structure

Blank ebook cover mockup used by the toolkit

Ebook-cover mockup foundation

Campaign component and layout exploration
Blank editorial page mockup used by the toolkit

Editorial-page mockup foundation

A visual language made from themes and palettes

Section title

Section title

The artwork grid combines modular patterns with accessible color families. Marketing can create hundreds of combinations without inventing a new visual direction each time.

Add a concise section description that explains the design decision, artifact, or outcome.

Add a concise section description that explains the design decision, artifact, or outcome.

One cover becomes a complete campaign suite

The ebook cover, 1200×627 ad, and 1200×1200 ad share artwork, hierarchy, and background logic—so every channel feels connected without becoming repetitive.

One cover becomes a complete campaign suite

The ebook cover, 1200×627 ad, and 1200×1200 ad share artwork, hierarchy, and background logic—so every channel feels connected without becoming repetitive.

One cover becomes a complete campaign suite

The ebook cover, 1200×627 ad, and 1200×1200 ad share artwork, hierarchy, and background logic—so every channel feels connected without becoming repetitive.

Documentation turns the file into a self-serve tool

Section title

Section title

Step-by-step guides explain how to create a cover and how to create an ad, turning system logic into a repeatable marketing workflow.

Add a concise section description that explains the design decision, artifact, or outcome.

Add a concise section description that explains the design decision, artifact, or outcome.

04 / FINAL OUTCOME

A campaign system that protects the brand while giving marketing room to move.

A campaign system that protects the brand while giving marketing room to move.

A campaign system that protects the brand while giving marketing room to move.

New covers and ads can be generated in minutes, visual variants are easy to test, and designers spend less time on repetitive production. The toolkit makes speed and consistency part of the same workflow.

New covers and ads can be generated in minutes, visual variants are easy to test, and designers spend less time on repetitive production. The toolkit makes speed and consistency part of the same workflow.