2025

Template system

Visual edition

A campaign toolkit built to scale

A campaign toolkit built to scale

A campaign toolkit built to scale

A modular Figma system that turns one creative direction into a complete ebook and paid-social campaign.

A modular Figma system that turns one creative direction into a complete ebook and paid-social campaign.

A modular Figma system that turns one creative direction into a complete ebook and paid-social campaign.

Themes, accessible palettes, artwork tiles, responsive templates, and contributor guidance live in one reusable environment—so marketing can move quickly without rebuilding or drifting off brand.

Themes, accessible palettes, artwork tiles, responsive templates, and contributor guidance live in one reusable environment—so marketing can move quickly without rebuilding or drifting off brand.

Three colorful Lattice ebook cover variants

THE OUTCOME

Reduced end-to-end production time for an ebook cover and two paid-social formats by 76%, enabling marketing partners to launch 12 campaigns through a governed, self-serve system.

Reduced end-to-end production time for an ebook cover and two paid-social formats by 76%, enabling marketing partners to launch 12 campaigns through a governed, self-serve system.

Reduced end-to-end production time for an ebook cover and two paid-social formats by 76%, enabling marketing partners to launch 12 campaigns through a governed, self-serve system.

76%

faster production

Less time to produce a complete ebook cover and ad set.

12

self-serve campaigns

Campaigns launched by marketing using the toolkit.

3

core templates

One ebook cover plus two paid-social formats.

01 / CONTEXT

Recurring ebook campaigns had become a production bottleneck.

Recurring ebook campaigns had become a production bottleneck.

Recurring ebook campaigns had become a production bottleneck.

Lattice publishes a steady stream of ebooks and guides for HR and People teams. Each launch needed a cover plus multiple promotional formats, but one-off production made campaigns slower to ship and harder to keep visually consistent.

01

Slow to launch

Every campaign started with a new round of cover and ad production.

02

Hard to govern

Color, typography, and composition drifted across assets and channels.

03

Difficult to vary

Non-designers lacked a safe way to create on-brand alternatives for testing.

02 / THE SYSTEM

A small set of governed choices creates a flexible campaign system.

A small set of governed choices creates a flexible campaign system.

A small set of governed choices creates a flexible campaign system.

1

Choose a theme

Six abstract families: Succeed, Lead, Navigate, Grow, Empower, and Support.

2

Choose a palette

Predefined color families and tuned tints maintain contrast and accessibility.

3

Generate the suite

The artwork flows into an ebook cover and two paid-social formats.

03 / COMPLETE VISUAL STORY

The working file connects brand decisions directly to production outputs.

The working file connects brand decisions directly to production outputs.

The working file connects brand decisions directly to production outputs.

Cover themes, accessible palettes, artwork variants, thumbnail treatments, campaign layouts, and documentation are organized as one connected toolkit rather than scattered deliverables.

Cover themes, accessible palettes, artwork variants, thumbnail treatments, campaign layouts, and documentation are organized as one connected toolkit rather than scattered deliverables.

Lattice Figma toolkit showing cover themes, palettes, artwork, and thumbnails

Artwork, palette, and thumbnail library

A visual library designed for recombination

A visual library designed for recombination

A visual library designed for recombination

Six artwork families and governed color palettes create a large range of on-brand combinations. Teams can vary the creative direction without inventing a new system for every launch.

Six artwork families and governed palettes create on-brand range without inventing a new system for every launch.

Six artwork families and governed palettes create on-brand range without inventing a new system for every launch.

A matrix of responsive Lattice ebook campaign layouts in multiple themes

One cover becomes a complete campaign suite

The ebook cover, 1200×627 ad, and 1200×1200 ad share artwork, hierarchy, and background logic—so every channel feels connected without becoming repetitive.

One cover becomes a complete campaign suite

The ebook cover, 1200×627 ad, and 1200×1200 ad share artwork, hierarchy, and background logic—so every channel feels connected without becoming repetitive.

One cover becomes a complete campaign suite

The ebook cover, 1200×627 ad, and 1200×1200 ad share artwork, hierarchy, and background logic—so every channel feels connected without becoming repetitive.

Documentation made the toolkit genuinely self-serve

Documentation made the toolkit genuinely self-serve

Documentation made the toolkit genuinely self-serve

Clear steps show contributors how to duplicate a cover, update content, select a theme, and place artwork correctly—turning component logic into a dependable production workflow.

Clear steps show contributors how to duplicate a cover, update content, select a theme, and place artwork correctly—turning component logic into a dependable production workflow.

Clear steps show contributors how to duplicate a cover, update content, select a theme, and place artwork correctly—turning component logic into a dependable production workflow.

Step-by-step instructions for creating a Lattice ebook cover

04 / FINAL OUTCOME

A campaign system that balances marketing speed with brand control.

A campaign system that balances marketing speed with brand control.

A campaign system that balances marketing speed with brand control.

The toolkit expanded campaign capacity without proportional growth in creative support: production time fell 76%, and marketing partners launched 12 self-serve campaigns through one governed system.

The toolkit expanded campaign capacity without proportional growth in creative support: production time fell 76%, and marketing partners launched 12 self-serve campaigns through one governed system.