B2B BRAND DESIGN · CAMPAIGNS · WEB SYSTEMS
Brand and visual design for complex B2B products.
I turn positioning, product stories, and campaign briefs into clear, high-craft systems across web, paid and organic content, email, events, and sales enablement—built to move fast without losing consistency.
I turn positioning, product stories, and campaign briefs into clear, high-craft systems across web, paid and organic content, email, events, and sales enablement—built to move fast without losing consistency.
FOCUS
Brand systems · Campaign launches · Landing pages · Content frameworks · Events
BASED
San Francisco, CA
STATUS
Available for full-time, contract, and select projects
SELECTED CLIENTS / TEAMS
Salesforce
Salesforce
Procore
Procore
Lattice
Lattice
Slack
Slack
SELECTED WORK
Systems that help GTM teams launch faster—and make complex products easier to understand and trust.
Selected work across B2B software, construction, and design-led products—connecting positioning to web, campaigns, events, and scalable production systems.
Selected work across B2B software, construction, and design-led products—connecting positioning to web, campaigns, events, and scalable production systems.
01 / PROCORE · INTEGRATED EVENT CAMPAIGN
One event. Every touchpoint connected.
A cross-channel campaign for Procore Innovation Summit 2026 spanning paid and organic social, email, landing page, community, and event-platform touchpoints.
View case study ↗
Integrated Campaign
Event Marketing
Cross-Channel Design
01 / PROCORE · INTEGRATED EVENT CAMPAIGN
One event. Every touchpoint connected.
A cross-channel campaign for Procore Innovation Summit 2026 spanning paid and organic social, email, landing page, community, and event-platform touchpoints.
View case study ↗
Integrated Campaign
Event Marketing
Cross-Channel Design
01 / PROCORE · INTEGRATED EVENT CAMPAIGN
One event. Every touchpoint connected.
A cross-channel campaign for Procore Innovation Summit 2026 spanning paid and organic social, email, landing page, community, and event-platform touchpoints.
View case study ↗
Integrated Campaign
Event Marketing
Cross-Channel Design
HOW I WORK
Strategic range. Hands-on craft.
Strategic range. Hands-on craft.
Strategic range. Hands-on craft.
01
Clarify the signal
Translate product value, audience insight, and business goals into one sharp creative direction.
02
Build the system
Create reusable rules, components, and templates that keep every channel coherent.
03
Ship and learn
Partner with PMM, Sales, Product, and production teams to launch quickly, read performance, and improve the next round.
ADDITIONAL WORK
Architecture, studies, and work beyond campaigns.
Architecture, studies, and work beyond campaigns.
Architecture, studies, and work beyond campaigns.
A growing archive of academic projects, experiments, and practices that broaden how I think about space, systems, and visual communication.
A growing archive of academic projects, experiments, and practices that broaden how I think about space, systems, and visual communication.
A growing archive of academic projects, experiments, and practices that broaden how I think about space, systems, and visual communication.
Architectural Graphics
The Cottage — Tiny House
The Cottage — Tiny House
The Cottage — Tiny House
A complete architectural presentation board combining floor plans, elevations, sections, structural studies, renderings, and a material palette.
A complete architectural presentation board combining floor plans, elevations, sections, structural studies, renderings, and a material palette.
ARCH 20
Spring 2026
View project ↗
Furniture Design
Furniture Collection
Furniture Collection
Furniture Collection
Selected furniture and storage pieces designed and built in wood.
Selected furniture and storage pieces designed and built in wood.
Built Work
2014
View project ↗
BUILDING THE BRAND SYSTEM BEHIND YOUR NEXT STAGE OF GROWTH?
I can help turn complex positioning into a campaign and web system your GTM team can ship.
I can help turn complex positioning into a campaign and web system your GTM team can ship.
I can help turn complex positioning into a campaign and web system your GTM team can ship.
Gilad Shahar · Visual Designer
Designed with care · 2026