BRAND SYSTEMS · PRODUCT STORYTELLING · CAMPAIGNS

Brand systems that make complex products feel human.

I’m a San Francisco–based brand and visual designer working across product storytelling, campaigns, web, events, and scalable creative systems.

I’m a San Francisco–based brand and visual designer working across product storytelling, campaigns, web, events, and scalable creative systems.

FOCUS

Brand systems · Product storytelling · Campaigns · Web · Events

BASED

San Francisco, CA

STATUS

Available for full-time, contract, and select projects

WORKED ACROSS

Salesforce

Salesforce

Procore

Procore

Lattice

Lattice

Slack

Slack

SELECTED WORK

Selected work

Selected work

Selected work

Brand systems, product stories, and cross-channel campaigns for complex technology.

Brand systems, product stories, and cross-channel campaigns for complex technology.

01 / SALESFORCE · EDITORIAL & COMMUNICATIONS

A publishing system for 70K+ employees

I redesigned the information architecture, navigation, and WordPress templates behind four internal microsites, increasing average landing-page engagement time by 30%.

View case study ↗

Editorial Systems

Information Architecture

Cross-Functional Delivery

Inside Salesforce’s UI system project preview

01 / SALESFORCE · EDITORIAL & COMMUNICATIONS

A publishing system for 70K+ employees

I redesigned the information architecture, navigation, and WordPress templates behind four internal microsites, increasing average landing-page engagement time by 30%.

View case study ↗

Editorial Systems

Information Architecture

Cross-Functional Delivery

Inside Salesforce’s UI system project preview

01 / SALESFORCE · EDITORIAL & COMMUNICATIONS

A publishing system for 70K+ employees

I redesigned the information architecture, navigation, and WordPress templates behind four internal microsites, increasing average landing-page engagement time by 30%.

View case study ↗

Editorial Systems

Information Architecture

Cross-Functional Delivery

Inside Salesforce’s UI system project preview

02 / CONTINUITY · HEALTHCARE AI BRAND SYSTEM

A brand system for continuous care

An independent concept exploring how a healthcare AI brand can translate complex patient journeys into a clear, human system across product, web, campaigns, events, and motion.

View case study ↗

Brand Identity

Design Systems

Product Storytelling

Continuity healthcare AI native homepage cover showing one continuous conversation across a connected patient journey

02 / CONTINUITY · HEALTHCARE AI BRAND SYSTEM

A brand system for continuous care

An independent concept exploring how a healthcare AI brand can translate complex patient journeys into a clear, human system across product, web, campaigns, events, and motion.

View case study ↗

Brand Identity

Design Systems

Product Storytelling

Continuity healthcare AI native mobile cover with signal sphere, memory thread, and preserved context

02 / CONTINUITY · HEALTHCARE AI BRAND SYSTEM

A brand system for continuous care

An independent concept exploring how a healthcare AI brand can translate complex patient journeys into a clear, human system across product, web, campaigns, events, and motion.

View case study ↗

Brand Identity

Design Systems

Product Storytelling

Continuity healthcare AI native tablet cover showing a connected patient journey and preserved context

03 / PROCORE · PRODUCT COMMUNICATIONS

A repeatable newsletter for product updates

I reviewed the existing newsletter, identified the structures that repeated across launches, releases, betas, and coming-soon updates, and turned them into four release modules and 16 monthly headers.

View case study ↗

Email Design

Responsive Layouts

Figma Components

Product updates, made repeatable project preview

03 / PROCORE · PRODUCT COMMUNICATIONS

A repeatable newsletter for product updates

I reviewed the existing newsletter, identified the structures that repeated across launches, releases, betas, and coming-soon updates, and turned them into four release modules and 16 monthly headers.

View case study ↗

Email Design

Responsive Layouts

Figma Components

Product updates, made repeatable project preview

03 / PROCORE · PRODUCT COMMUNICATIONS

A repeatable newsletter for product updates

I reviewed the existing newsletter, identified the structures that repeated across launches, releases, betas, and coming-soon updates, and turned them into four release modules and 16 monthly headers.

View case study ↗

Email Design

Responsive Layouts

Figma Components

Product updates, made repeatable project preview

MORE SELECTED WORK

Campaigns, events, and editorial work

Champion Month creative system campaign preview

Champion Month Creative System

Recurring employee community campaign · Figma templates and guidance

View ↗

View ↗

Lattice campaign toolkit preview

Lattice Campaign Toolkit

Brand and campaign system · Figma templates

View ↗

Procore Innovation Summit campaign preview

Procore Innovation Summit 2026

Event campaign · Design across channels

View ↗

View ↗

ADDITIONAL WORK

Architecture, furniture, and material studies.

Architecture, furniture, and material studies.

Architecture, furniture, and material studies.

A growing archive of architecture studies, furniture I designed and built, and experiments with form, space, and fabrication.

A growing archive of architecture studies, furniture I designed and built, and experiments with form, space, and fabrication.

Architectural Graphics

The Cottage — Tiny House

The Cottage — Tiny House

The Cottage — Tiny House

A complete architectural presentation board combining floor plans, elevations, sections, structural studies, renderings, and a material palette.

A complete architectural presentation board combining floor plans, elevations, sections, structural studies, renderings, and a material palette.

ARCH 20

Spring 2026

View project ↗

Furniture Design

Furniture Collection

Furniture Collection

Furniture Collection

Selected furniture and storage pieces designed and built in wood.

Selected furniture and storage pieces designed and built in wood.

Built Work

2014

View project ↗

Design Studies

Form, Pattern & Digital Fabrication Studies

Form, Pattern & Digital Fabrication Studies

Form, Pattern & Digital Fabrication Studies

A series of spatial and fabrication studies exploring planar folding, modular mashrabiya-inspired screens, surface morphology, solid modeling, and preparation for physical output.

A series of spatial and fabrication studies exploring planar folding, modular mashrabiya-inspired screens, surface morphology, solid modeling, and preparation for physical output.

Rhino + SketchUp

Selected Studies

View project ↗

Interested in working together?

gilad.ux@gmail.com ↗

Gilad Shahar · Visual Designer

Designed with care · 2026