VISUAL DESIGN · STRATEGIC COMMUNICATIONS · BRAND SYSTEMS
I turn complex ideas into clear, scalable visual stories.
I turn complex ideas into clear, scalable visual stories.
I’m Gilad Shahar, a visual designer with 6+ years of experience creating brand systems, executive presentations, event experiences, marketing assets, and product communications for technology organizations.
I’m Gilad Shahar, a visual designer with 6+ years of experience creating brand systems, executive presentations, event experiences, marketing assets, and product communications for technology organizations.
FOCUS
Strategic communications, brand systems, presentations, product storytelling
BASED
San Francisco, CA
STATUS
Available for select projects
SELECTED EXPERIENCE
Salesforce
Salesforce
Procore
Procore
Lattice
Lattice
Slack
Slack
SELECTED WORK
Visual systems built to clarify, align, and scale.
Visual systems built to clarify, align, and scale.
Visual systems built to clarify, align, and scale.
Selected work across editorial platforms, product communications, campaign toolkits, and reusable design systems.
Selected work across editorial platforms, product communications, campaign toolkits, and reusable design systems.
01 / SALESFORCE · EDITORIAL & COMMUNICATIONS
Inside Salesforce, redesigned for 70K+ employees
A clearer editorial experience and reusable publishing system that increased page visits by 30% and nearly tripled time on page.
Editorial Design
Design Systems
Strategic Communications
01 / SALESFORCE · EDITORIAL & COMMUNICATIONS
Inside Salesforce, redesigned for 70K+ employees
A clearer editorial experience and reusable publishing system that increased page visits by 30% and nearly tripled time on page.
Editorial Design
Design Systems
Strategic Communications
01 / SALESFORCE · EDITORIAL & COMMUNICATIONS
Inside Salesforce, redesigned for 70K+ employees
A clearer editorial experience and reusable publishing system that increased page visits by 30% and nearly tripled time on page.
Editorial Design
Design Systems
Strategic Communications
04 / SALESFORCE · CAMPAIGN SYSTEM
Campaign creative built to travel
A flexible Figma system for recurring Salesforce social campaigns across formats, languages, offers, and markets.
Campaign Systems
Performance Creative
Localization
04 / SALESFORCE · CAMPAIGN SYSTEM
Campaign creative built to travel
A flexible Figma system for recurring Salesforce social campaigns across formats, languages, offers, and markets.
Campaign Systems
Performance Creative
Localization
04 / SALESFORCE · CAMPAIGN SYSTEM
Campaign creative built to travel
A flexible Figma system for recurring Salesforce social campaigns across formats, languages, offers, and markets.
Campaign Systems
Performance Creative
Localization
03 / LATTICE · SELF-SERVE TOOLKIT
A campaign toolkit built to scale
A modular Figma toolkit that cut production time by 76% and enabled 12 self-serve campaigns through reusable templates, components, styles, and documentation.
Brand Systems
Marketing Design
Figma Systems
03 / LATTICE · SELF-SERVE TOOLKIT
A campaign toolkit built to scale
A modular Figma toolkit that cut production time by 76% and enabled 12 self-serve campaigns through reusable templates, components, styles, and documentation.
Brand Systems
Marketing Design
Figma Systems
03 / LATTICE · SELF-SERVE TOOLKIT
A campaign toolkit built to scale
A modular Figma toolkit that cut production time by 76% and enabled 12 self-serve campaigns through reusable templates, components, styles, and documentation.
Brand Systems
Marketing Design
Figma Systems
05 / SLACK · EDITORIAL SYSTEM
An AI story designed for reading
A branded ebook layout system that turns dense product copy into clear chapters, useful examples, and a cohesive long-form experience.
Editorial Design
Product Storytelling
Layout Systems
05 / SLACK · EDITORIAL SYSTEM
An AI story designed for reading
A branded ebook layout system that turns dense product copy into clear chapters, useful examples, and a cohesive long-form experience.
Editorial Design
Product Storytelling
Layout Systems
05 / SLACK · EDITORIAL SYSTEM
An AI story designed for reading
A branded ebook layout system that turns dense product copy into clear chapters, useful examples, and a cohesive long-form experience.
Editorial Design
Product Storytelling
Layout Systems
02 / PROCORE · PRODUCT COMMUNICATIONS
Product updates, made repeatable
A responsive Product Updates system spanning desktop and mobile, designed to make feature launches and recurring communications clearer and more consistent.
Product Storytelling
Digital Design
Figma Systems
02 / PROCORE · PRODUCT COMMUNICATIONS
Product updates, made repeatable
A responsive Product Updates system spanning desktop and mobile, designed to make feature launches and recurring communications clearer and more consistent.
Product Storytelling
Digital Design
Figma Systems
02 / PROCORE · PRODUCT COMMUNICATIONS
Product updates, made repeatable
A responsive Product Updates system spanning desktop and mobile, designed to make feature launches and recurring communications clearer and more consistent.
Product Storytelling
Digital Design
Figma Systems
HOW I WORK
Complex-to-clear thinking. Polished execution.
Complex-to-clear thinking. Polished execution.
Complex-to-clear thinking. Polished execution.
01
Shape the narrative
Turn loosely defined ideas, product stories, and leadership priorities into a clear visual direction.
02
Build the system
Create modular components, templates, and guidelines that improve speed, consistency, and quality.
03
Partner through delivery
Work with leaders, writers, product teams, engineers, and developers to deliver polished creative under tight timelines.
HAVE A COMPLEX STORY TO TELL?
Let’s turn it into a clear, polished, scalable visual experience.
Let’s turn it into a clear, polished, scalable visual experience.
Let’s turn it into a clear, polished, scalable visual experience.
Gilad Shahar · Visual Designer
Designed with care · 2026
Designed with care · 2026