BRAND DESIGN · CAMPAIGNS · CONTENT SYSTEMS
Gilad Shahar
A multidisciplinary brand and visual designer with 6+ years of experience turning complex products and design-led ideas into clear, compelling experiences across web, campaigns, social, email, and scalable creative systems.
A multidisciplinary brand and visual designer with 6+ years of experience turning complex products and design-led ideas into clear, compelling experiences across web, campaigns, social, email, and scalable creative systems.
FOCUS
Brand direction, campaign strategy, visual storytelling, web and content systems
BASED
San Francisco, CA
STATUS
Available for full-time, contract, and select projects
SELECTED CLIENTS / TEAMS
Salesforce
Salesforce
Procore
Procore
Lattice
Lattice
Slack
Slack
SELECTED WORK
Brand experiences and campaign systems built to make complex products feel clear and considered.
A focused set of work across B2B technology, construction, and design-led products—spanning web, paid and organic content, events, and scalable production systems.
A focused set of work across B2B technology, construction, and design-led products—spanning web, paid and organic content, events, and scalable production systems.
01 / PROCORE · INTEGRATED EVENT CAMPAIGN
One event. Every touchpoint connected.
A cross-channel campaign for Procore Innovation Summit 2026 spanning paid and organic social, email, landing page, community, and event-platform touchpoints.
View case study ↗
Integrated Campaign
Event Marketing
Cross-Channel Design
01 / PROCORE · INTEGRATED EVENT CAMPAIGN
One event. Every touchpoint connected.
A cross-channel campaign for Procore Innovation Summit 2026 spanning paid and organic social, email, landing page, community, and event-platform touchpoints.
View case study ↗
Integrated Campaign
Event Marketing
Cross-Channel Design
01 / PROCORE · INTEGRATED EVENT CAMPAIGN
One event. Every touchpoint connected.
A cross-channel campaign for Procore Innovation Summit 2026 spanning paid and organic social, email, landing page, community, and event-platform touchpoints.
View case study ↗
Integrated Campaign
Event Marketing
Cross-Channel Design
HOW I WORK
Strategic range. Hands-on craft.
Strategic range. Hands-on craft.
Strategic range. Hands-on craft.
01
Find the story
Identify the product, customer, and material moments worth turning into campaign ideas.
02
Build the system
Turn the idea into a flexible visual system that holds across web, social, email, print, and events.
03
Ship, learn, improve
Move quickly, protect the craft, read the signal, and use it to sharpen the next round.
ADDITIONAL WORK
Architecture, studies, and work beyond campaigns.
Architecture, studies, and work beyond campaigns.
Architecture, studies, and work beyond campaigns.
A growing archive of academic projects, experiments, and practices that broaden how I think about space, systems, and visual communication.
A growing archive of academic projects, experiments, and practices that broaden how I think about space, systems, and visual communication.
A growing archive of academic projects, experiments, and practices that broaden how I think about space, systems, and visual communication.
Architectural Graphics
The Cottage — Tiny House
The Cottage — Tiny House
The Cottage — Tiny House
A complete architectural presentation board combining floor plans, elevations, sections, structural studies, renderings, and a material palette.
A complete architectural presentation board combining floor plans, elevations, sections, structural studies, renderings, and a material palette.
ARCH 20
Spring 2026
View project ↗
Furniture Design
Furniture Collection
Furniture Collection
Furniture Collection
Selected furniture and storage pieces designed and built in wood.
Selected furniture and storage pieces designed and built in wood.
Built Work
2014
View project ↗
Design Studies
Form, Pattern & Digital Fabrication Studies
Form, Pattern & Digital Fabrication Studies
Form, Pattern & Digital Fabrication Studies
A series of spatial and fabrication studies exploring planar folding, modular mashrabiya-inspired screens, surface morphology, solid modeling, and preparation for physical output.
A series of spatial and fabrication studies exploring planar folding, modular mashrabiya-inspired screens, surface morphology, solid modeling, and preparation for physical output.
Rhino + SketchUp
Selected Studies
View project ↗
NEED A BRAND SYSTEM, CAMPAIGN, OR PRODUCT STORY?
Let’s make your product easier to understand, trust, and remember.
Let’s make your product easier to understand, trust, and remember.
Let’s make your product easier to understand, trust, and remember.
Gilad Shahar · Visual Designer
Designed with care · 2026