B2B BRAND DESIGN · CAMPAIGNS · WEB SYSTEMS

Brand and visual design for complex B2B products.

Brand and visual designer helping B2B SaaS teams turn complex products into clear campaign, web, event, and content systems.

Brand and visual designer helping B2B SaaS teams turn complex products into clear campaign, web, event, and content systems.

FOCUS

Brand systems · Campaigns · Websites · Content · Events

BASED

San Francisco, CA

STATUS

Available for full-time, contract, and select projects

TRUSTED ACROSS

Salesforce

Salesforce

Procore

Procore

Lattice

Lattice

Slack

Slack

SELECTED WORK

Selected work

Selected work

Selected work

Systems, campaigns, and digital experiences for complex B2B products.

Systems, campaigns, and digital experiences for complex B2B products.

HOW I WORK

Clear thinking. Hands-on craft.

Clear thinking. Hands-on craft.

Clear thinking. Hands-on craft.

I work best where messy product inputs need to become clear, repeatable, high-quality creative.

01

Start with the idea

Understand the product, the audience, and what the work needs to do before deciding how it should look.

02

Build the system

Create flexible rules, components, and templates so the work stays consistent as it grows.

03

Make it real

Work closely with marketing, product, sales, and production teams to get the work out, learn from it, and improve the next round.

ADDITIONAL WORK

Architecture, studies, and work beyond campaigns.

Architecture, studies, and work beyond campaigns.

Architecture, studies, and work beyond campaigns.

A growing archive of academic projects, experiments, and practices that broaden how I think about space, systems, and visual communication.

A growing archive of academic projects, experiments, and practices that broaden how I think about space, systems, and visual communication.

A growing archive of academic projects, experiments, and practices that broaden how I think about space, systems, and visual communication.

HAVE A LAUNCH, CAMPAIGN, OR PRODUCT STORY THAT NEEDS CLEARER CREATIVE?

Let’s make the next thing easier to understand, ship, and scale.

Let’s make the next thing easier to understand, ship, and scale.

Let’s make the next thing easier to understand, ship, and scale.

Gilad Shahar · Visual Designer

Designed with care · 2026