SALESFORCE · CAMPAIGN SYSTEM · 2022–2024
One master. Many employee communities.
One master. Many employee communities.
One master. Many employee communities.
A reusable Champion Month creative system that helped Salesforce Employee Resource Groups adapt one visual framework across campaigns, channels, and teams—without rebuilding every asset from scratch.
A reusable Champion Month creative system that helped Salesforce Employee Resource Groups adapt one visual framework across campaigns, channels, and teams—without rebuilding every asset from scratch.
A reusable Champion Month creative system that helped Salesforce Employee Resource Groups adapt one visual framework across campaigns, channels, and teams—without rebuilding every asset from scratch.
Creative systems
Figma templates
Documentation + QA
01 / THE SYSTEM
Make recurring campaigns faster to create—and harder to break.
Make recurring campaigns faster to create—and harder to break.
Make recurring campaigns faster to create—and harder to break.
Champion Month campaigns served distinct employee communities while sharing common production needs. The design challenge was to preserve each group’s identity, maintain Salesforce brand quality, and reduce repetitive work across an expanding set of formats.
Champion Month campaigns served distinct employee communities while sharing common production needs. The design challenge was to preserve each group’s identity, maintain Salesforce brand quality, and reduce repetitive work across an expanding set of formats.
Champion Month campaigns served distinct employee communities while sharing common production needs. The design challenge was to preserve each group’s identity, maintain Salesforce brand quality, and reduce repetitive work across an expanding set of formats.
CHALLENGE
A growing library of recurring campaigns, channels, and content lengths created consistency and production risks.
MY ROLE
Visual system design, master-component architecture, format adaptation, production guidance, and QA documentation.
APPROACH
Update a small set of campaign inputs once, then propagate them through reusable channel-ready layouts.
02 / MASTER COMPONENTS
One source of truth for every channel.
One source of truth for every channel.
One source of truth for every channel.
Core inputs—logo and copy, campaign theme image, background treatment, and supporting graphic elements—were centralized so updates could flow into digital screens, banners, social posts, event graphics, internal documentation, and presentation assets.
Core inputs—logo and copy, campaign theme image, background treatment, and supporting graphic elements—were centralized so updates could flow into digital screens, banners, social posts, event graphics, internal documentation, and presentation assets.
Core inputs—logo and copy, campaign theme image, background treatment, and supporting graphic elements—were centralized so updates could flow into digital screens, banners, social posts, event graphics, internal documentation, and presentation assets.
03 / DESIGNED TO EXTEND
A shared framework with room for distinct identities.
A shared framework with room for distinct identities.
A shared framework with room for distinct identities.
The template became a starting point—not a visual constraint. Each Employee Resource Group could bring its own colors, photography, message, and cultural expression while retaining a recognizable structure and dependable production workflow.
The template became a starting point—not a visual constraint. Each Employee Resource Group could bring its own colors, photography, message, and cultural expression while retaining a recognizable structure and dependable production workflow.
The template became a starting point—not a visual constraint. Each Employee Resource Group could bring its own colors, photography, message, and cultural expression while retaining a recognizable structure and dependable production workflow.
04 / ENABLEMENT + GOVERNANCE
The system included instructions for using it well.
The system included instructions for using it well.
The system included instructions for using it well.
A reusable template only scales when contributors know where to make changes, what not to detach, how to document branches, and how to catch crop or copy issues before delivery.
A reusable template only scales when contributors know where to make changes, what not to detach, how to document branches, and how to catch crop or copy issues before delivery.
A reusable template only scales when contributors know where to make changes, what not to detach, how to document branches, and how to catch crop or copy issues before delivery.
05 / OUTCOME
From individual deliverables to a repeatable creative practice.
From individual deliverables to a repeatable creative practice.
From individual deliverables to a repeatable creative practice.
The final system connected reusable components, channel-specific layouts, branch history, contributor guidance, and QA into one working environment. It was designed to help teams move faster while preserving campaign quality and the character of each employee community.
The final system connected reusable components, channel-specific layouts, branch history, contributor guidance, and QA into one working environment. It was designed to help teams move faster while preserving campaign quality and the character of each employee community.
The final system connected reusable components, channel-specific layouts, branch history, contributor guidance, and QA into one working environment. It was designed to help teams move faster while preserving campaign quality and the character of each employee community.
Creative-system design, templates, documentation, and production guidance by Gilad Shahar.