2025

Template system

Visual edition

A campaign toolkit built to scale

A campaign toolkit built to scale

A campaign toolkit built to scale

A modular Figma system that turns one creative direction into a complete ebook and paid-social campaign.

A modular Figma system that turns one creative direction into a complete ebook and paid-social campaign.

A modular Figma system that turns one creative direction into a complete ebook and paid-social campaign.

Themes, accessible palettes, artwork tiles, responsive templates, and usage guidance live in one reusable environment—so other designers can move quickly without rebuilding core elements or drifting off brand.

Themes, accessible palettes, artwork tiles, responsive templates, and usage guidance live in one reusable environment—so other designers can move quickly without rebuilding core elements or drifting off brand.

Rows of Lattice artwork tile swatches showing the six theme families across the color palette system.

THE OUTCOME

Reduced total production turnaround for a standard three-asset campaign package from about three hours to one—including review and approval—while the wider design team used the governed toolkit to produce 12 campaigns.

Reduced total production turnaround for a standard three-asset campaign package from about three hours to one—including review and approval—while the wider design team used the governed toolkit to produce 12 campaigns.

Reduced total production turnaround for a standard three-asset campaign package from about three hours to one—including review and approval—while the wider design team used the governed toolkit to produce 12 campaigns.

70%

less turnaround time

A typical package moved from about three hours to one, including review and approval.

12

toolkit-based campaigns

Campaigns produced by other designers using the toolkit.

3

core templates

One ebook cover plus two paid-social formats.

01 / CONTEXT

Recurring ebook campaigns had become a production bottleneck.

Recurring ebook campaigns had become a production bottleneck.

Recurring ebook campaigns had become a production bottleneck.

Lattice publishes a steady stream of ebooks and guides for HR and People teams. Each launch needed a cover plus multiple promotional formats, but one-off production made campaigns slower to ship and harder to keep visually consistent.

01

Slow to launch

Every campaign started with a new round of cover and ad production.

02

Hard to govern

Color, typography, and composition drifted across assets and channels.

03

Difficult to vary

Other designers needed a reliable way to create on-brand alternatives for testing.

02 / THE SYSTEM

A small set of governed choices creates a flexible campaign system.

A small set of governed choices creates a flexible campaign system.

A small set of governed choices creates a flexible campaign system.

Succeed theme artwork icon

Succeed

Succeed

Lead theme artwork icon

Lead

Lead

Navigate theme artwork icon

Navigate

Navigate

Grow theme artwork icon

Grow

Grow

Empower theme artwork icon

Empower

Empower

Support theme artwork icon

Support

Support

Abstract geometry could survive cropping across six formats, carry different palettes without competing with the message, and give another designer a strong starting point without requiring a new art direction for every campaign.

1

Choose a theme

Six abstract families: Succeed, Lead, Navigate, Grow, Empower, and Support.

2

Choose a palette

Predefined color families and tuned tints maintain contrast and accessibility.

3

Generate the suite

The artwork flows into an ebook cover and two paid-social formats.

03 / COMPLETE VISUAL STORY

The working file connects brand decisions directly to production outputs.

The working file connects brand decisions directly to production outputs.

The working file connects brand decisions directly to production outputs.

Cover themes, accessible palettes, artwork variants, thumbnail treatments, campaign layouts, and documentation are organized as one connected toolkit rather than scattered deliverables.

Cover themes, accessible palettes, artwork variants, thumbnail treatments, campaign layouts, and documentation are organized as one connected toolkit rather than scattered deliverables.

Lattice Figma toolkit showing cover themes, palettes, artwork, and thumbnails

Artwork, palette, and thumbnail library

A visual library designed for recombination

A visual library designed for recombination

A visual library designed for recombination

Six artwork families and governed color palettes create a large range of on-brand combinations. Teams can vary the creative direction without inventing a new system for every launch.

Six artwork families and governed palettes create on-brand range without inventing a new system for every launch.

Six artwork families and governed palettes create on-brand range without inventing a new system for every launch.

A matrix of responsive Lattice ebook campaign layouts in multiple themes

The system in use

One cover system across performance reviews, feedback, onboarding, and HR strategy. A shared structure ties the collection together, while color and artwork give each resource its own character.

Six Lattice resource covers showing a consistent layout with different colors and artwork across HR topics.

The system in use

One cover system across performance reviews, feedback, onboarding, and HR strategy. A shared structure ties the collection together, while color and artwork give each resource its own character.

Six Lattice resource covers showing a consistent layout with different colors and artwork across HR topics.

The system in use

One cover system across performance reviews, feedback, onboarding, and HR strategy. A shared structure ties the collection together, while color and artwork give each resource its own character.

Six Lattice resource covers showing a consistent layout with different colors and artwork across HR topics.

Documentation made the toolkit easy for other designers to use

Documentation made the toolkit easy for other designers to use

Documentation made the toolkit easy for other designers to use

Clear steps show designers how to duplicate a cover, update content, select a theme, and place artwork correctly—turning component logic into a dependable production workflow.

Clear steps show designers how to duplicate a cover, update content, select a theme, and place artwork correctly—turning component logic into a dependable production workflow.

Clear steps show designers how to duplicate a cover, update content, select a theme, and place artwork correctly—turning component logic into a dependable production workflow.

Step-by-step instructions for creating a Lattice ebook cover

04 / FINAL OUTCOME

A campaign system that balances design-team speed with brand control.

A campaign system that balances design-team speed with brand control.

A campaign system that balances design-team speed with brand control.

Across 12 launches, the toolkit gave the wider design team a faster, more consistent starting point without limiting creative judgment. A standard ebook cover and two paid-social formats moved from about three hours to one, including review and approval—roughly a 70% reduction in total turnaround time.

Across 12 launches, the toolkit gave the wider design team a faster, more consistent starting point without limiting creative judgment. A standard ebook cover and two paid-social formats moved from about three hours to one, including review and approval—roughly a 70% reduction in total turnaround time.