Campaign design · Brand application · 2026
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The Summit addressed owners, general contractors, and specialty contractors. I applied Procore’s existing brand guidelines to a campaign that carried the event from the first invitation through registration and event access.
My work covered campaign assets and landing-page design. Procore’s developers built the page.
I kept the event name and audience labels prominent, then recomposed the imagery and registration details for each format.
Portrait creative, shown in a promoted post.
Square creative, shown in a promoted post.
Organic social announcement.
LinkedIn conversation ad.
Community banner.
The page gives the event benefits and program tracks more room than the ads. The campaign imagery connects the invitation to registration.
Landing-page design. Procore’s developers handled the build.
I adapted the campaign for the email invitation, email header, and event-platform access screen.
Campaign email.
Event-platform access screen.
Email header.
Campaign case study · Procore Innovation Summit 2026