PROCORE · BRAND EXTENSION & INTEGRATED CAMPAIGN · 2026

PROCORE · BRAND EXTENSION & INTEGRATED CAMPAIGN · 2026

Procore Innovation Summit 2026

Procore Innovation Summit 2026

Procore Innovation Summit 2026

A brand extension and campaign system for a virtual event about connected construction—carried across social, web, email, community, and the event platform.

A brand extension and campaign system for a virtual event about connected construction—carried across social, web, email, community, and the event platform.

A brand extension and campaign system for a virtual event about connected construction—carried across social, web, email, community, and the event platform.

Brand Extension

Campaign System

Cross-Channel Design

Procore Innovation Summit Digital campaign hero

THE BRIEF

Build one campaign identity for three distinct audiences

Build one campaign identity for three distinct audiences

Build one campaign identity for three distinct audiences

The Summit needed to drive registration while making connected construction relevant to owners, general contractors, and specialty contractors.

The Summit needed to drive registration while making connected construction relevant to owners, general contractors, and specialty contractors.

The Summit needed to drive registration while making connected construction relevant to owners, general contractors, and specialty contractors.

01

My role

Visual designer responsible for translating the campaign direction into a cohesive cross-channel system.

02

Scope

Paid and organic social, email, landing page, community, and event-platform creative.

03

System outcome

One recognizable visual language across six touchpoints and three priority audiences.

CREATIVE DIRECTION

A distinct event identity, built from Procore’s brand

A distinct event identity, built from Procore’s brand

A distinct event identity, built from Procore’s brand

I kept Procore’s strongest visual anchors, then introduced an event layer flexible enough to carry the campaign across every channel.

I kept Procore’s strongest visual anchors, then introduced an event layer flexible enough to carry the campaign across every channel.

I kept Procore’s strongest visual anchors, then introduced an event layer flexible enough to carry the campaign across every channel.

01 · KEPT RECOGNIZABLE

The Procore foundation

The Procore foundation

The Procore foundation

Bold geometric typography and high contrast

Construction-first imagery

Orange action cues and direct language

02 · INTRODUCED FOR THE EVENT

The Summit expression

The Summit expression

The Summit expression

Procore Innovation Summit event identity showing architectural imagery and audience labels

Cool architectural blues, hexagonal crops, and role labels created an event world that felt distinct without losing Procore recognition.

Familiar enough to feel Procore. Distinct enough to own the moment.

Familiar enough to feel Procore. Distinct enough to own the moment.

AUDIENCE STRATEGY

Three audiences. One connected story.

Three audiences. One connected story.

Three audiences. One connected story.

The role labels quickly showed that the event connected every part of the construction ecosystem.

The role labels quickly showed that the event connected every part of the construction ecosystem.

The role labels quickly showed that the event connected every part of the construction ecosystem.

OWNER

Vision and outcomes

Vision and outcomes

Frame the value of connected construction at the portfolio and business level.

GENERAL CONTRACTOR

Coordination and delivery

Coordination and delivery

Connect workflows, reduce risk, and keep teams moving with shared information.

SPECIALTY CONTRACTOR

Clarity in execution

Clarity in execution

Make daily work feel more connected, visible, and actionable on the jobsite.

Procore Innovation Summit community news campaign placement

CAMPAIGN ROLLOUT

One visual idea, adapted to each channel

One visual idea, adapted to each channel

One visual idea, adapted to each channel

The system stayed recognizable across paid and organic placements while flexing for different messages, formats, and moments in the campaign.

The system stayed recognizable across paid and organic placements while flexing for different messages, formats, and moments in the campaign.

The system stayed recognizable across paid and organic placements while flexing for different messages, formats, and moments in the campaign.

Portrait paid social campaign mockup

Paid social mockup · 4:5

Square paid social campaign mockup

Paid social mockup · 1:1

Procore Innovation Summit organic social announcement

Organic social post

Procore Innovation Summit LinkedIn conversational ad

LinkedIn conversation ad

CONVERSION EXPERIENCE

Carrying the brand from attention to registration

Carrying the brand from attention to registration

Carrying the brand from attention to registration

The landing page extended the campaign idea into a focused registration journey, using event tracks and practical takeaways to make the value concrete.

The landing page extended the campaign idea into a focused registration journey, using event tracks and practical takeaways to make the value concrete.

The landing page extended the campaign idea into a focused registration journey, using event tracks and practical takeaways to make the value concrete.

Procore Innovation Summit 2026 landing page mockup

NURTURE + EVENT EXPERIENCE

The same system from inbox to event access

The same system from inbox to event access

The same system from inbox to event access

Email and event-platform assets carried the campaign identity through the full attendee journey.

Email and event-platform assets carried the campaign identity through the full attendee journey.

Email and event-platform assets carried the campaign identity through the full attendee journey.

Procore Innovation Summit campaign email

Campaign email

Procore Innovation Summit event platform login

Event app login page

Procore Innovation Summit email header

Email header

OUTCOME

One brand system across six touchpoints and three priority audiences.

One brand system across six touchpoints and three priority audiences.

One brand system across six touchpoints and three priority audiences.

The campaign turned a broad event promise into one recognizable visual story—consistent across awareness, registration, nurture, and event access.

The campaign turned a broad event promise into one recognizable visual story—consistent across awareness, registration, nurture, and event access.

The campaign turned a broad event promise into one recognizable visual story—consistent across awareness, registration, nurture, and event access.

Strategic idea

Three construction roles created immediate audience relevance.

Flexible system

One visual system adapted to social, web, email, community, and event needs.

Consistent recognition

Bold typography, the built-environment image, and persona labels held the campaign together.

gilad.ux@gmail.com ↗

Campaign case study · Procore Innovation Summit 2026

Campaign case study · Procore Innovation Summit 2026