PROCORE · INTEGRATED EVENT CAMPAIGN · 2026

PROCORE · INTEGRATED EVENT CAMPAIGN · 2026

Procore Innovation Summit 2026

Procore Innovation Summit 2026

Procore Innovation Summit 2026

An integrated digital campaign for a 90-minute virtual event focused on winning with connected construction.

An integrated digital campaign for a 90-minute virtual event focused on winning with connected construction.

An integrated digital campaign for a 90-minute virtual event focused on winning with connected construction.

Integrated Campaign

Event Marketing

Cross-Channel Design

Procore Innovation Summit Digital campaign hero

CAMPAIGN STRATEGY

A campaign idea built around connected roles

A campaign idea built around connected roles

A campaign idea built around connected roles

The strategy made a broad event promise feel concrete by organizing the story around three people who experience connected construction differently: owners, general contractors, and specialty contractors.

The strategy made a broad event promise feel concrete by organizing the story around three people who experience connected construction differently: owners, general contractors, and specialty contractors.

The strategy made a broad event promise feel concrete by organizing the story around three people who experience connected construction differently: owners, general contractors, and specialty contractors.

01

Campaign objective

Drive registration for a virtual event and make connected construction feel immediately relevant, useful, and human.

02

Audience architecture

Owners, general contractors, and specialty contractors became the organizing device across the campaign system.

03

My contribution

As part of the campaign creative team, I helped translate the event narrative into a consistent visual system and adapt it across channels.

AUDIENCE STRATEGY

Three audiences. One connected story.

Three audiences. One connected story.

Three audiences. One connected story.

The persona labels do more than decorate the campaign. They quickly signal that the event brings every part of the construction ecosystem into the same conversation.

The persona labels do more than decorate the campaign. They quickly signal that the event brings every part of the construction ecosystem into the same conversation.

The persona labels do more than decorate the campaign. They quickly signal that the event brings every part of the construction ecosystem into the same conversation.

OWNER

Vision and outcomes

Vision and outcomes

Frame the value of connected construction at the portfolio and business level.

GENERAL CONTRACTOR

Coordination and delivery

Coordination and delivery

Connect workflows, reduce risk, and keep teams moving with shared information.

SPECIALTY CONTRACTOR

Clarity in execution

Clarity in execution

Make daily work feel more connected, visible, and actionable on the jobsite.

Procore Innovation Summit community news campaign placement

AWARENESS + CONSIDERATION

Designed to stop the scroll and stay recognizable

Designed to stop the scroll and stay recognizable

Designed to stop the scroll and stay recognizable

Paid and organic assets used the same visual core while adapting the composition, message density, and call to action for each placement.

Paid and organic assets used the same visual core while adapting the composition, message density, and call to action for each placement.

Paid and organic assets used the same visual core while adapting the composition, message density, and call to action for each placement.

Portrait paid social campaign mockup

Paid social mockup · 4:5

Square paid social campaign mockup

Paid social mockup · 1:1

Procore Innovation Summit organic social announcement

Organic social post

Procore Innovation Summit LinkedIn conversational ad

LinkedIn conversation ad

REGISTRATION EXPERIENCE

From event promise to registration path

From event promise to registration path

From event promise to registration path

The landing page carried the campaign language into a focused registration experience, then expanded the story through event tracks, customer relevance, and practical takeaways.

The landing page carried the campaign language into a focused registration experience, then expanded the story through event tracks, customer relevance, and practical takeaways.

The landing page carried the campaign language into a focused registration experience, then expanded the story through event tracks, customer relevance, and practical takeaways.

Procore Innovation Summit 2026 landing page mockup

NURTURE + EVENT EXPERIENCE

One system across the full campaign journey

One system across the full campaign journey

One system across the full campaign journey

The campaign remained recognizable from inbox and community placements through the registration platform and into the event environment.

The campaign remained recognizable from inbox and community placements through the registration platform and into the event environment.

The campaign remained recognizable from inbox and community placements through the registration platform and into the event environment.

Procore Innovation Summit campaign email

Campaign email

Procore Innovation Summit event platform login

Event app login page

Procore Innovation Summit email header

Email header

CAMPAIGN TAKEAWAY

One event. Every touchpoint connected.

One event. Every touchpoint connected.

One event. Every touchpoint connected.

A unified campaign system made the event recognizable across channels while giving each placement the flexibility to do a different job: build awareness, explain the value, drive registration, or support the live experience.

A unified campaign system made the event recognizable across channels while giving each placement the flexibility to do a different job: build awareness, explain the value, drive registration, or support the live experience.

A unified campaign system made the event recognizable across channels while giving each placement the flexibility to do a different job: build awareness, explain the value, drive registration, or support the live experience.

Strategic thread

Three construction roles created immediate audience relevance.

Channel flexibility

One visual system adapted to social, web, email, community, and event needs.

Consistent recognition

Bold typography, the built-environment image, and persona labels held the campaign together.

gilad.ux@gmail.com ↗

Campaign case study · Procore Innovation Summit 2026

Campaign case study · Procore Innovation Summit 2026