Slack

Editorial system

AI product storytelling

AI Ebook Layout System

AI Ebook Layout System

AI Ebook Layout System

Turning dense AI product copy into a clear, branded reading experience.

Turning dense AI product copy into a clear, branded reading experience.

Turning dense AI product copy into a clear, branded reading experience.

Designed a modular long-form system that turned dense Slack AI product messaging into a scannable, branded ebook—giving product marketing a repeatable structure for chapter openers, product proof, prompts, and role-based use cases.

Designed a modular long-form system that turned dense Slack AI product messaging into a scannable, branded ebook—giving product marketing a repeatable structure for chapter openers, product proof, prompts, and role-based use cases.

Slack AI ebook design system showing modular chapter and product-story layouts.

THE DESIGN FOCUS

Make an emerging product story feel useful, human, and easy to navigate.

Make an emerging product story feel useful, human, and easy to navigate.

Make an emerging product story feel useful, human, and easy to navigate.

Editorial hierarchy

Large chapter ideas, compact running text, and repeatable callouts keep the story scannable.

Product clarity

Interface moments and use cases support the narrative without turning the ebook into documentation.

Visual pacing

Color fields, illustration, whitespace, and varied compositions create rhythm across a long document.

01 / THE EDITORIAL IDEA

Explain AI through recognizable moments at work.

Explain AI through recognizable moments at work.

Explain AI through recognizable moments at work.

The copy spans product concepts, team behaviors, and concrete Slackbot use cases. The layout system gives each layer a distinct visual role so readers can move between the big idea and the practical example without losing the thread.

The copy spans product concepts, team behaviors, and concrete Slackbot use cases. The layout system gives each layer a distinct visual role so readers can move between the big idea and the practical example without losing the thread.

Slack AI ebook editorial spread introducing the AI fluency problem

02 / THE LAYOUT SYSTEM

A small set of page behaviors creates range across the whole ebook.

A small set of page behaviors creates range across the whole ebook.

A small set of page behaviors creates range across the whole ebook.

1

Chapter openers

Bold color and a single message reset attention and mark clear transitions.

2

Explainer spreads

Asymmetrical columns balance headline-led scanning with richer supporting copy.

3

Try-it moments

Prominent prompts and product visuals turn abstract value into an immediate action.

Every spread starts with one clear idea

A numbered chapter cue and oversized headline make the takeaway immediate; the facing page carries the detail, prompt, and product moment.

Every spread starts with one clear idea

A numbered chapter cue and oversized headline make the takeaway immediate; the facing page carries the detail, prompt, and product moment.

Every spread starts with one clear idea

A numbered chapter cue and oversized headline make the takeaway immediate; the facing page carries the detail, prompt, and product moment.

Product education stays visual and approachable

Interface imagery is simplified and staged inside the editorial composition, helping readers understand where Slackbot appears without interrupting the reading flow.

Product education stays visual and approachable

Interface imagery is simplified and staged inside the editorial composition, helping readers understand where Slackbot appears without interrupting the reading flow.

Product education stays visual and approachable

Interface imagery is simplified and staged inside the editorial composition, helping readers understand where Slackbot appears without interrupting the reading flow.

A repeatable chapter structure supports deeper storytelling

The system can carry longer explanations, practical prompts, and role-specific examples while preserving a consistent rhythm from chapter to chapter.

A repeatable chapter structure supports deeper storytelling

The system can carry longer explanations, practical prompts, and role-specific examples while preserving a consistent rhythm from chapter to chapter.

A repeatable chapter structure supports deeper storytelling

The system can carry longer explanations, practical prompts, and role-specific examples while preserving a consistent rhythm from chapter to chapter.

03 / FINAL OUTCOME

A reusable editorial system for product education and demand generation.

A reusable editorial system for product education and demand generation.

A reusable editorial system for product education and demand generation.

The modular system turned a dense AI product story into a clear, branded long-form experience that could support reader education, campaign distribution, and sales enablement without redesigning every chapter or product example.

The modular system turned a dense AI product story into a clear, branded long-form experience that could support reader education, campaign distribution, and sales enablement without redesigning every chapter or product example.