Streamlining Monthly Campaign Asset Production
My team supports the Equality team in promoting their monthly ‘Equality Group’ campaign. Each group has its own logo, messaging, imagery, and colorway, and they announce and promote events on social and internal platforms, requesting up to 40 graphic assets from us each month.
The challenge
The reliance on Photoshop and a lack of a centralized repository caused inconsistencies and inefficiencies, making asset production time-consuming and disorganized.
Objective
Develop a consistent, efficient system to standardize asset creation and improve production efficiency, and inclusivity, allowing designers to use the template intuitively.
Figma file's instructions and branches log
Components based template
Design process
My Strategy
I proposed using Figma to create a streamlined design system that allows designers to duplicate a master file for monthly needs while maintaining consistency.
Research
By gathering insights from team members about their pain points, I identified challenges and researched successful systems from the Figma community to create reusable templates and components.
Design
I built a comprehensive system in Figma, including templates and customizable components. This new system enabled designers to update the asset suite with just 12 clicks.
Implementation
I introduced the system in a team meeting, demonstrating its functionalities and providing instructions. The team responded positively, showing enthusiasm for the improvements.
Instances of using template
Outcome and Results
Consistency: Standardized asset production across the board.
Time Savings: Reduced production time from 10 hours to a significantly shorter duration.
Positive Feedback: Team members praised the new templates for their ease of use and flexibility.
Time Savings: Reduced production time from 10 hours to a significantly shorter duration.
Positive Feedback: Team members praised the new templates for their ease of use and flexibility.
Iterative Enhancements
Throughout this project, I prioritized adaptability in the system. By gathering ongoing feedback, I refined the templates to meet the evolving needs of the Equality campaign. This experience reinforced the importance of consistency and continuous improvement in design processes.
Conclusion
This project demonstrates the benefits of a strategic design approach and the leverage of automation tools. By implementing a cohesive system, we effectively addressed the challenges faced during asset production.
A peer recommendation who has produced work using my template
